I am delighted to tell you about the nine new floral designs I’m adding to the collection.
If you want to turn heads when you walk into a bar, a BBQ or beach party this summer then take a look at “Blue Carnation” or “Red Naomi Rose”.
Or if you prefer a more restrained but no less distinctive look, check out the new “Star Flower on White” or “Cactus Flowers”.
Whichever you choose, when you slip on my new shirts, you’ll find they feel as good as they look.
My shirts have always been soft to the skin, but now they are made in 50/1 Poplin fabric which means you’ll find them even more luxuriously silky.
You’ll also find they’re a tad more generous around the waist. They’re still stylishly streamlined, but just a little roomier where it matters.
Rest assured they still have the details that my customers tell me they love - like the elegant contrast ribbon on the placket, cuff and inside collar.
And, most importantly, whether you’re in San Tropez or St Ives, Cancun or the Cotswolds, you’ll stand apart from the mass of men all summer long.
If you like my Summer range - and my original collection too - then perhaps I should introduce myself.
My name is Alisdair Irvine and I love floral shirts. In fact, I’ve been hooked for years.
Ask me why, and I’d respond with this question: “Has anyone ever said ‘that’s a lovely white shirt?’”. Probably not. But you’ll get lots of admiring glances when you wear a floral.
I’m not talking about being “fashionable”. Indeed, I imagine you’ve grown out of that. But my floral shirts allow you to create your own signature look.
And you don’t need to be a show off. Far from it. Just someone with their own sense of style who takes pride in their appearance.
You can wear your shirt to liven up a suit, cheer up your chinos or bring panache to a pair of jeans. You can opt for a subtle floral flourish or a design in full fabulous bloom. Just take a look through my collection - then be your own stylist.
As I said, I’ve been obsessed with floral shirts for years. But, one day, I realised that the shirts of my dreams weren’t “out there”. And if I was ever to find them, I’d have to make them myself.
So, I’ve searched the world for the most brilliant, imaginative designs. And journeyed back in time for classics from the early 20th century.
Having found these masterpieces, I’ve bought them outright so I can accentuate an intricate detail or enrich an already lustrous background colour. And I’ve collaborated with two on my most innovative designers to create new motifs for you to choose from.
All of which means that, when you wear one of my shirts you know you could travel far and wide and never find something as eye-catching - or exclusive. For an Irvine Shirt is a one-of-a-kind creation - as unique as the character who is wearing it.
With the launch of the 2019 Summer range, you now have 18 shirts to choose from. All are intricate, original designs that you simply won’t find anywhere else.
You can have classics like the best-selling Bold Carnations and Passion Flower. Or you can blaze your own trail with such new arrivals like the dashing Scarlet Pimpernel or eye-popping Peoni.
Strong statements of stylistic intent, the lot of them. And shirts that speak volumes about your character and taste.
Eye-catching, original design is just part of the story. Your shirt has to be as comfortable as it is colourful and as hard wearing as it is handsome.
So you can rest-assured your shirt has been hand tailored using good old fashioned sewing machines which allows for an attention to detail that’d be unlikely in any automated process.