You won't see your shirt's design anywhere else
My search for the very latest designs has taken me from New York to Sydney (via Macclesfield!) I’ve also travelled back in time for classics from the early 20th century.
The designers I've discovered are as comfortable with the ancient and exotic arts of pattern creation as they are with hi-tech craft of digital print and colour reproduction.
But no matter their capabilities, I have one criterion for judging their designs: they must be so fascinatingly beautiful I have to own them.
In fact, whenever possible, I have bought the designs outright. This allows me to work with my printer to accentuate an intricate detail perhaps, or enrich an already lustrous background colour. I have also collaborated with two of my most innovative designers to create new motifs for you to choose from.
All of which means that when you see my name on the label, your shirt is an original creation, and you can rest assured you won't see anywhere else in the world.